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Do Nofollow Links Helps SEO?

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A thorough understanding of your link profile is essential to improving and diversifying your link profile. You’ll find that you have some nofollow links when you look at various links and link building. A nofollow link is defined on this page, along with the five advantages of having nofollow links. You can learn more about these connections and how to optimize your link profile by reading about (SEO).

What Are Nofollow Links?

The nofollow tag instructs search engines to disregard that link and not use it in their backlink profile calculations for your site’s popularity. As these links aren’t taken into account by search engines, they do not affect your ability to rise in search results. Links to your page may still be clicked and copied by users, just like any other link on a website. Although these connections seem to be backlinks to your site, they aren’t doing so.

Why Do Nofollow Links Matter?

Backlinks are critical to boosting your search engine rankings. SEO and Domain Authority are both boosted by using these tools (DA). If you have nofollow links in your domain, they will not affect your ranking or domain score. Nofollow links are now making you wonder, “Why?” It doesn’t make any sense to include links that don’t contribute to your site.

In the early 2000s, firms discovered that placing their website URLs as comments on blogs helped them rank higher in search results; therefore, they developed these tools to counteract comment spam. Spam organizations began to flood blogs and other sites with links to their websites, which finally led to spam sites ranking higher than more trustworthy and worthwhile sites. Nofollow links were created by Google as a consequence of spammers abusing the comments section of legitimate websites to get an advantage in search engine results.

As a result, they’ve become an essential tool for preventing spammers from manipulating search engine results.

When Should You Use Nofollow Links?

There are a few situations in which corporations will utilize nofollow links by default:

Blog Comments

Nofollow was created for blog comments. Website builders like WordPress provide the Nofollow plugin as part of your site to avoid spamming link comments. Using nofollow links is the most usual practice.


Another way spam sites publish links is on forums. Using no-follow links here eliminates spamming comments and maintains the article real for visitors, which is important for SEO purposes.

Paid Links

When a link is paid for, it shouldn’t be included against your organic link traffic totals. As far as Google is concerned, purchased links are not “organic” connections.

The following are some examples of nofollow links. Links with a nofollow attribute are an excellent safeguard against spamming and allow businesses to engage with their genuine clients.

You can also learn link-building strategies by clicking here on 14 link-building strategies that still work in 2022.

What’s The Difference Between Nofollow And Dofollow, And Which One Is Better?

To understand what a nofollow link is, you have to first know about dofollow links.

Dofollow Links

When it comes to building backlinks for your website, dofollow links are an important factor.

Backlinks from Nofollow links are not counted towards your site’s backlink count, and typically, Google does not utilize them for ranking your site in search results.

Nofollow Links

In terms of appearance, there isn’t much difference between nofollow and dofollow. The links all have the same appearance. When a link is nofollow, it has the HTML rel=”nofollow” tag applied to it.

SEO is the main difference between nofollow and dofollow links. Links with the rel=”dofollow” attribute are taken into account when determining your Google search engine rating. These backlinks aid in the development of your domain authority and the improvement of your search engine rankings.

To boost their website’s authority and attract more lucrative visitors, most businesses are looking to acquire dofollow links. Indirectly, SEO rankings are unaffected by nofollow links. Nofollow links, on the other hand, do not have the same significant influence on search engine results as dofollow links. However, there are certain indirect ways in which they might affect rankings, such as by increasing traffic and links from users to your page.

How To Check Nofollow Links?

Interested in learning which links are nofollow and which are dofollow? Inspecting a link on a website has never been easier than with the Strike Out Nofollow Links plugin for Chrome. The nofollow links on your website will be highlighted after you have installed this Chrome extension. There will be a line across any nofollow links. This add-on is useful if you want to look at all the links on a page to see what they are.

Does A Nofollow Link Help SEO?

Throughout the history of digital marketing, there has been a lot of confusion about this topic. Link-juicier does follow links used to be preferred over nofollow links since they were seen as inferior. However, in 2019, a new era began. During this period, nofollow links are officially recognized by Google.

Benefits Of Nofollow Links

As a company owner, there are various advantages to using nofollow links. Here are five advantages of using nofollow links:

Nofollow Links Drive Traffic

Even if Nofollow links don’t contribute to your backlink profile, the traffic they generate is still valuable. Because nofollow links may be clicked and interacted with like any other link, they provide high-quality traffic to your site. Those that come to your site will be interested in your company and your content.

You may see an increase in the number of visitors to your page, as well as a rise in the number of new customers and revenue. Although the link itself does not affect your site, the link’s results do. Nofollow links provide a significant volume of visitors to your website.

You attract more interested leads who spend more time on your website. As a consequence, Google is more likely to rank your website higher in search results because of an increase in dwell time.

Brand Recognition Is Increased By Nofollow Links

Brand recognition may be built via the use of nofollow links. When it comes to promoting your website, even with nofollow links, you still get visitors. The people that come to your website will get to know more about your company and its goods or services.

You may use these links to assist potential customers in learning more about your organization. To grow your company online, you must have a strong brand identity. When a customer is ready to make a purchase, they are more likely to choose your company if they are acquainted with your brand. Nofollow links may aid in the growth of your company’s online brand recognition.

Your Profile Is Normalized With Nofollow Links

You may believe that just dofollow links should be included in your profile, but nofollow links are just as important. As a natural element of your profile, it’s a good idea to include this sort of content. The absence of Nofollow links raises suspicions in the eyes of Google.

Google may believe you’re trying to manipulate your rankings using black-hat SEO tactics. YouTube, Amazon, and Facebook all feature nofollow links, as do many more well-known websites. There’s no harm in having nofollow links in your link profile, no matter how high your website’s authority.

Nofollow Links Can Lead To Dofollow Links

Dofollow links can only be reached via nofollow links. You still get vital traffic from industry authorities even when they employ a nofollow on your site. People that are interested in your company are driving this traffic.

In return, you’ll get quality leads from this traffic. Those leads, such as a blogger or industry influencers, may connect to your material with a dofollow link in the future. This leads to additional backlinks to your profile, which increases the authority of your website.

When Links Are Nofollow, Their Domain Authority Rises

Having a high domain authority is critical to your website. This score does not directly affect your ranking, but it indicates how probable it is that you will appear in search results. Good domain authority will help you outrank your direct competition.

As a result, they boost your domain’s authority by bringing high-quality visitors. Credibility and trust are enhanced, and as a result, your site’s domain authority rises.

When Should You Use Which Type Of Link?

Using dofollow links instead of nofollow links is a better strategy from an SEO perspective. Link juice and PageRank may be used to boost your website’s authority in the eyes of search engines like Google by using these tools.

When you have plenty of high-quality sites linking to your site, this is particularly true.

Google may consider nofollow connections to be ranking factors, but there is no certainty that all nofollow links you get from other websites will be taken into consideration.

Nofollow links, on the other hand, don’t mean they’re pointless. As previously said, they aid in your SEO efforts and make your link profile look more genuine. These links may also bring in a lot of traffic, particularly if the sites they’re located on have a lot of visitors.

In any case, the fact remains: to rank higher on Google; you should aim for as many dofollow links as possible. The topic of inferred linkages and how they can change link creation has also been discussed. For this query, the most SEO-friendly response is that there’s reason to expect that the link graph won’t be as important in the future, given Google’s investment in deep machine learning.

No one knows for sure what will work in the future in the ever-changing realm of search engine optimization (SEO). Building a diverse network of inbound links is still the greatest strategy for achieving high organic search rankings today.


Because nofollow links are beneficial to your company, you should use them. You may use them to improve traffic to your website and brand awareness. Nofollow links are still vital for SEO since they allow you to maintain a varied link profile for your brand.