Link building is one of the most important skills you can have in your toolkit. Link building is the process of acquiring links from other websites to your own.
Links are one of the main ranking factors for Google, so link building is a key part of any SEO strategy. There are many different link building strategies that you can use, and new strategies are always emerging.
In this article, we’ll go over 14 of the most effective link building strategies that you can use in 2022 and beyond. We’ll also provide tips on how to execute each strategy effectively.
1. Guest blogging
Guest blogging can be an excellent way to build your platform, connect with new readers, and expand your reach as a writer. When done well, guest blogging can also be a great way to build relationships with other bloggers in your niche. However, there are a few things to keep in mind if you’re thinking about guest blogging. First, it’s important to make sure that your blog post is high quality and provides value to the reader. Second, it’s important to choose a reputable blog to guest blog for, as this will help to ensure that your post reaches a wide audience. Finally, when you do guest blog, be sure to promote your own work as well; don’t be shy about including a link back to your own website or blog in your bio. By following these tips, you can maximize the benefits of guest blogging and become a more successful writer in the process.
2. Broken links
Broken link building is a process by which a site owner or SEO professional identifies broken links on other websites and then contacts the site owner to let them know. This can be done either manually, by going through the website and looking for broken links, or using a tool like Screaming Frog. Once the broken links have been found, the site owner or SEO professional will reach out to the site owner of the linking site and let them know about the broken link. They may also offer to provide a replacement link. Broken link building is a great way to build relationships with other website owners, as well as to improve the overall quality of the internet.
3. Skyscraper technique
The skyscraper technique is a link building strategy that involves creating content that is better than what already exists. The aim is to create something so ‘tall’ and ‘impressive’ that it naturally acquires links from other websites. The process begins with finding content within your niche that has already proven to be popular. Once you’ve found a piece of content that fits this criteria, the next step is to create something even better. This could involve adding more resources, updating outdated information, or simply making the overall presentation more engaging. Once you’ve created your ‘skyscraper’, the final step is to reach out to the website owners who linked to the original piece of content and let them know about your update. If they see that your version is truly superior, then there’s a good chance they’ll update their link to point to your new piece of content. While the skyscraper technique takes some time and effort, it can be an incredibly effective way to build high-quality links.
4. Resource pages
One of the most effective link building strategies is to create resource pages. A resource page is a collection of links to websites that offer helpful information on a particular topic. By creating a resource page and adding your website to the list, you can attract links from other websites that are looking for high-quality resources. In addition, resource pages often rank high in search engine results, meaning that your website will be more visible to potential visitors. Creating a resource page is a great way to build links and improve your visibility online.
An infographic is a graphical representation of information or data. They are often used to communicate complex concepts in a more understandable and visually appealing way. Infographic link building is a strategy that involves creating infographics and submitting them to infographic directories. The goal is to have other websites link to the infographic, giving your website exposure and backlinks. In order to be successful, the infographic must be well-designed and informative. It should also be submitted to directories that are relevant to the topic. By taking the time to create a high-quality infographic, you can increase your website’s visibility and reach a wider audience.
Guestographics is a powerful link building strategy that can help your website to rank higher in search engine results pages (SERPs). The basic idea is simple: create an infographic on a relevant topic, and then submit it to guest posting websites. By including a link back to your website in the infographic, you can increase the number of high-quality backlinks pointing to your site. In turn, this will improve your website’s authority and reputation, helping it to climb the SERP rankings. And because infographics are highly shareable, you can also generate some valuable traffic from all those social shares. So if you’re looking for a way to boost your SEO efforts, consider giving guestographics a try.
7. Link reclamation
Link reclamation is a link building strategy that involves finding links that are broken or have been removed and replacing them with links to your own website. This can be a time-consuming process, but it can be well worth the effort. Not only does link reclamation help to improve your website’s link profile, but it can also send referral traffic your way. And, of course, there’s the added benefit of improving the user experience for anyone who clicks on one of your reclaimed links. If you’re looking for a way to build links and improve your website at the same time, link reclamation is definitely worth considering.
8. Competitor link analysis
Competitor link analysis is a link building strategy that involves analyzing your competitor’s link profile and replicating their link building strategies. By understanding what links your competitors have, you can identify opportunities to build similar links yourself. Competitor link analysis can be a time-consuming process, but it’s essential for building a comprehensive and effective link building strategy. To do a competitor link analysis, you’ll need to use a tool like Majestic or ahrefs to analyze your competitor’s backlink profiles. Once you’ve identified your competitor’s links, you can then start to Replicate their strategies. This may involve reaching out to the same websites that have linked to your competitor, or it may involve targeting similar websites in your link building efforts. either way, competitor link analysis is an essential tool for any serious link builder.
9. Question and answer link building
Question and answer link building is a link building strategy that involves answering questions on sites like Quora and Yahoo! Answers. By providing helpful, informative answers to popular questions, you can build links back to your site and improve your search engine ranking. In addition, you can also use question and answer sites to build relationships with potential customers and expand your brand reach. Question and answer link building can be a time-consuming process, but it can be a highly effective way to improve your site’s visibility and traffic.
Directory link building is a process of submitting your website to online directories in order to improve your site’s link popularity and search engine rankings. Although it is a time-consuming process, it can be very beneficial in terms of increasing your visibility online. In order to Directory link building effectively, you need to choose the right directories for your website and submit your listings carefully. Additionally, you should make sure to regularly check your listings to ensure that they are up-to-date and accurate. Directory link building can be a great way to improve your website’s link popularity and search engine rankings. However, it is important to remember that quality is more important than quantity when it comes to links. Therefore, you should focus on submitting your website to high-quality directories in order to achieve the best results.
11. Blogger outreach
Blogger outreach is a link building strategy that involves reaching out to bloggers in your industry and asking them to link to your website. Blogger outreach can be an effective way to build links because it allows you to tap into the personal networks of influencers in your industry. When done correctly, blogger outreach can also help to build relationships with key influencers and thought leaders in your field. If you’re interested in pursuing a blogger outreach strategy, there are a few things you should keep in mind. First, make sure that you’re reaching out to bloggers who write about topics that are relevant to your website. Second, personalize your pitches and focus on building relationships rather than simply asking for a link. Finally, be prepared to offer something of value in exchange for a link. Blogger outreach can be a time-consuming process, but it can be an effective way to build links and relationships with key influencers in your industry.
12. Link bait
Link bait is a strategy that involves creating content that is so good that people will want to link to it. Link bait can be anything from an informative article to a funny video, as long as it is link-worthy. Link bait is an excellent way to build links, but it can be time-consuming and expensive to create. In order to be successful, Link bait must be compelling, shareable, and relevant to your target audience. Link bait can be a great way to increase your link popularity, but it should be used sparingly, as too much Link bait can result in Link spam.
13. Social media
Social media is a strategy that involves using social media to promote your content and get links. The first step is to identify which social media platforms are most relevant to your target audience. Then, create engaging content that is shareable and has the potential to generate links. Once you have created your content, distribute it through your social media channels and encourage others to share it. Finally, monitor your activity and analyze your results to identify what is working and what can be improved. Social media link building can be an effective way to build links, but it requires careful planning and execution.
14. Guest Posting
Guest posting is a practice whereby a writer creates content for another website or blog with the aim of building relationships, traffic, and authority. Guest posting can be a great way to get exposure for your own website or blog, as well as to build relationships with other bloggers in your niche. However, it’s important to approach guest posting opportunities with a strategic mindset. Guest posting simply for the sake of getting a link back to your own website is unlikely to result in anything but wasted time and effort. Rather, guest posting should be seen as an opportunity to create truly valuable content that will both benefit the host website and build your own reputation as an expert in your field. When approached in this way, guest posting can be an extremely valuable tool for any blogger or website owner.
Link building is an essential part of SEO. By building links, you’re able to improve your website’s link popularity, which can lead to higher search engine rankings.
There are many different link building strategies that you can use, and the best strategy for you will depend on your website’s goals and resources.
In this guide, we’ve gone over some of the most popular link building strategies and how you can use them to build links to your website.
Now that you know more about link building, you can start implementing some of these strategies into your own SEO plan. If you need help getting started, contact us today to see how we can help you achieve your SEO goals.