Ask yourself a basic question: Is it worth it to spend additional time on guest blogging if the amount of traffic you’re getting isn’t enough for you?
An emphatic yes, if you have your head screwed on correctly and have a good grasp on your subject matter.
Inbound marketing approach guest blogging is still one of the finest methods to expand your audience and increase traffic to your website, despite some uncertainty regarding its long-term viability (we’ll discuss this later).
What is Guest Blogging: A Quick Overview!
It is a technique known as “guest blogging” or “guest posting” that involves writing a post for someone else’s site in order to get visibility, create connections, and gain backlinks.
Guest blogging is a great way to get a backlink from another website in addition to other marketing factors, which is a major element in Google’s algorithm.
As a guest blogger, you’ll build a connection with the blogger who will host your article, get access to their readership, and position yourself as an expert in your field.
Simply said, you produce a blog post to meet the specifications of a certain blogger in exchange for a hyperlink in the Author Box at the bottom of their post.
High-quality blog posts are sought after by bloggers in order to attract new readers as well as keep their present ones engaged. Website owners who want to rank better in search engines (and require links to do so) and bloggers who want to attract more readers both benefit from guest blogging, which is a win-win situation.
Is Guest Blogging Effective In Building Backlinks And Seo?
Yes, in a nutshell. Guest blogging, like any other strategy, may be exploited. Despite this statement, guest blogging is still an effective web marketing strategy. In 2017, guest blogging was arguably one of the finest ways to generate strong connections.
What Are The Benefits Of Guest Posting?
As a first step, how does guest blogging benefit the guest?
- First and foremost, guest blogging is about establishing connections with other bloggers. To get the most out of your blogging experience, you need to connect with other bloggers.
Bloggers may have a significant impact on public opinion, and their posts account for a significant amount of online discourse. Increasing your social media clout may be achieved in a variety of ways, including guest blogging and networking.
- Second, by guest posting, you open yourself up to a whole new group of readers. You’re effectively pitching to a pre-existing group of people who are eager to hear what you have to say by using the readership of the host blog.
Those readers will be more inclined to visit your site in the future to see what more you have to offer if you provide them with an enjoyable reading experience. Guest blogging is all about the third point, but it’s important to remember that real clicks to your site may have a major impact.
- Thirdly, the importance of guest blogging in SEO cannot be overstated (search engine optimization). A lot of people talk about this in the context of driving traffic to your site, and it is certainly significant.
As a guest blogger, one thing you should insist on is that other people link back to your blog when they publish on their site. This might be put in the author’s bio, or it could be included within the text itself. One of the primary aims of guest blogging is to generate these backlinks. When major search engines are deciding where to place your blog, links from high-quality, well-respected sites play a significant role.
In the long run, these backlinks will help you rise in the search engine results pages. Be a result, guest writing is often referred to as ‘excellent for SEO.’
What Is the Host Site’s Purpose for Allowing Guest Posts?
Most of the time, it’s about creating fresh and fascinating material. As a result, if you’re a newbie blogger hoping to get exposure on a larger site, your guest pieces must be strong.
It’s hard to imagine somebody who enjoys free material not enjoying guest blogging from the standpoint of the host. More well-known blogs may naturally afford to be more selective in their content selection.
Guest blogging at the bottom of the food chain has a communal feel to it as well. Helping one another out is a common goal among small and medium-sized bloggers that host other blogs.
It’s only fair that you provide the same politeness to those who post on other blogs as you do to your own. It’s a win-win situation for both of you, so go ahead and work together.
How To Become A Guest Blogger?
Therefore, guest writing is beneficial to your SEO, as well as introducing you to a new audience and allowing you to establish new acquaintances. What’s the first step?
Start by finding a blog that will host your content. A few options come to mind if this is something you’d want to accomplish. It’s possible to find guest-posting opportunities on various websites. However, the connections might be faulty. Furthermore, you may not be obtaining the hosting quality that you genuinely want.
It’s usually best to start with a simple Google search. Take a look at what comes up when you search for “top [your industry] blogs.” “Write for us” and “blogging” might be entered into an advanced search to get relevant results. Use this to locate sites that are currently seeking guest authors. Using a search engine is the tried-and-true approach to sifting through blogs and making an informed decision about which ones to read.
Balance your need for high-quality content in relation to the blog’s acceptance rate. In the end, all you need to do is send out a lot of emails. In this case, it’ll be all about the statistics, and you should be prepared to get denied several times. Guest blogging hosts may also be found by searching for individuals who have guest-posted on blogs you usually follow. See who else the author is writing for by checking out their website.
It’s a simple matter of following the trail of previous guest bloggers’ hard work once you’ve identified a suitable site to start with. You may even use the author’s name plus the search phrase “guest post” to find their work on Google.
Consider This If You’re Doing Guest Blogging
When guest blogging, the most important consideration is the kind of links, you include in your article. The actual words that are hyperlinked in your content are known as anchor texts. Make sure the terms in your URL are relevant before you connect to it.
What are the best terms to use? When determining the relevancy of a page, Google looks at the anchor text, so be sure to include relevant keywords in your anchor text. Keep in mind that Google penalizes spammy links as well. The most crucial part of any SEO strategy is to keep things as natural as possible if that makes any sense.
Don’t overdo it with the links you provide in your posts. The most important thing to remember is to only provide relevant links. Then, if the content is relevant, it’s likely to incorporate relevant keywords.
Assuming That Guest Blogging Isn’t On The Decline
According to recent reports, guest blogging as an SEO tactic is in decline. Getting a post up on another website was a big deal when guest blogging first started. Backlinks were seen as an indicator of quality by search engines, and the higher the number of backlinks, the better.
Due to the growing popularity of guest blogging for SEO purposes, unscrupulous bloggers started pumping out spam in order to get backlinks. This means that backlinks aren’t as important when it comes to SEO as they once were.
While guest blogging has decreased, it doesn’t imply it’s in decline. Guest blogging shouldn’t be exploited, as Google’s Matt Cutts cautioned in his blog post.
If you have a lot of content on your site, you should be cautious about where it’s hosted. No one in the SEO industry really understands how Google ranks pages. As a result, Google’s algorithms have become recognized for their ability to identify low-quality content and high-quality content.
They are able to distinguish between spam and legitimate, high-quality information that has been published on well-known, widely-used platforms. In other words, as long as you’re an honest blogger who wants to produce quality material while also boosting your search engine rankings, there’s nothing to worry about.
Briefly, there are a few more things to watch out for a while promoting your blog. Paying to publish anything on a host site is a common request. In addition to the issue of whether this technique is cost-effective, you also face the danger of being discovered and prosecuted for your actions.
Paying for links is strictly against Google’s rules, and your search engine rankings may be severely reduced if you are discovered. Keep an eye out for private networks and names that have been dropped. These are basically old domains with a link profile that has just expired. People purchase up these old domains, fill them with low-quality material, and then resell the link