Microsoft Advertising is a lesser-known platform for advertising your business. It has many of the same capabilities as Google Ads, but there are some distinct differences. In this blog post, we will discuss the pros and cons of using Microsoft Advertising so that you can decide if it is the right platform for you. What […]
Every time a new Google Ads user asks this question, “What are the main advantages of automatic bidding?” Our industry is buzzing with automated bidding. Automated bidding is often discussed in publications, only to be immediately contradicted by blogs emphasizing the importance of not automating your bidding. Actually, the answer isn’t that simple: It depends. […]
Customer conversion is the ultimate goal of every Google Ads campaign, and your landing page is your best opportunity to achieve that goal. You are running Google advertisements for a reason, aren’t you? You want your site visitors to purchase your product, seek a quotation, join up for a free trial, or download a resource. […]
