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Search Engine Optimization

301 Redirect: Are They A Google Ranking Factor?

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To some degree, it’s understandable to believe that using 301 redirects would help you keep your SEO on track. To find out whether 301 redirects have any effect on search engine rankings, we’ll examine this topic in this post. What is a 301 redirect, and how does it work?

You may keep your website up-to-date while redirecting search engines to a new URL with the 301 redirects.

Keep your site’s links alive and prevent them from pointing back to you with worthless links. New URLs should be redirected to existing URLs that have been in existence for at least 30 days. Changing the content of these pages is not necessary.

What Are 301 Redirects?

Google uses 301 redirects as a ranking element. Webmasters may boost their search engine ranks by sending visitors to other websites’ content.

301 redirects inform Google of the new page’s location in the search results so that it may update its index accordingly. The ultimate objective is to increase the number of individuals who can see the page.

301 Redirects and SEO

To boost your website’s search engine rankings, 301 redirects are a common strategy. To use them, you must first transfer the old URL (which is no longer active) to a new, permanent URL.

As a result, Google knows that this is the new website address because of the ‘301’ code in the new URL. Consequently, Google will see this URL as your website’s new homepage. 301 redirects, on the other hand, might be a risky strategy.

Your website might be taken down in a matter of minutes if an automated procedure uses the old URL in a link-building effort.

SEO and 301 redirects. To boost your website’s search engine rankings, 301 redirects are a common strategy. To use them, you must first transfer the old URL (which is no longer active) to a new, permanent URL.

Do 301 Redirects Have An Effect On Seo?

A lot of debate exists on the internet concerning the effects of 301 redirects on SEO, which you’re already performing. Why? Because using 301 redirects used to penalize you by as much as 20 percent of a page’s overall SEO score.

All search engine algorithms are kept secret, and only a select few people have access to this information. That’s not something Google is going to discuss. Search engine signals are well-known to us, though. Pages, topics, and whole websites may be tracked as they rise and fall in the search engine results.

For example, Google uses a ranking system called PageRank to determine which sites appear at the top of search results. There are still a variety of internet programs that allow you to check a page’s PageRank score. But they’re no longer functional.)

The debate about 301 redirects and SEO is heavily influenced by PageRank ratings. There is a simple way to verify the PageRank of any page. As a result, it wasn’t long before individuals observed a clear association between 301 redirects and worse search engine rankings.

Chain redirection simply exacerbated the situation since each URL in the chain further lowered the PageRank score.

PageRank and search engine rankings aren’t correlated clearly. Nevertheless, Google’s algorithm was adjusted in response to the growing controversy, such that 301 redirects no longer affected PageRank ratings.

You can no longer see your site’s PageRank, but Google’s stated position is that 301 redirects do not affect SEO. You must, however, set them up properly before you can use them.

Apart from this, you must know the tricks to rank your business on Google Maps, and for your ease, here is a guide, 6 Tips to Rank Higher on Google Maps: An Essential Guide for Businesses

A 301 Redirect’s Advantages Are As Follows:

A 301 redirect alerts search engines that the page you’re referring them to no longer exists. Search engine optimization (SEO) is a primary purpose of 301 redirects (SERPs). Search engine optimization (SEO) is dependent on 301 redirects, which may make or break a whole site redevelopment. The following are only a few examples:

1. It Is Important To Keep Visitors On Your Site

404 pages may hurt a visitor’s experience of a website and may force them to leave if they click on a link. When 301 redirects are in place, a visitor may quickly find their way around the site and interact with the material, increasing their chances of becoming a client or follower.

2. Link Equity

Because of its demonstrated ability to convey about 90% of the link equity from the rerouted page, 301 redirects are recommended by SEOs over 3xx redirects. With 302 redirects, this is less probable since search engines may not send the link equity it should to the new URL.

3. Removing Old URLs From A Search Engine’s Index

Old URLs from search engine indexes must be deleted and replaced by the new ones when spiders explore your website and come across a 301 redirect. As a result, the new page will ultimately replace the old page in the search engines’ indexes and send human users to the new URL whenever they try to view it.

Any time a page on your site is deleted or moved, the search engines will get an error message saying “404 Not Found.” This might eventually lead to the page being removed from the search engine’s index.

When Is A 301 Redirect Appropriate?

Search engine optimization may be simplified using 301 redirects. In this way, you may point no longer-used sites towards new ones that are more suited to the current search keywords.

The usage of 301 redirects is also a good way to keep your site current and relevant. It is important to provide the URL of your new page, the URL of your old page, and the date the redirect was implemented.

When Should I Avoid Using A 301 Redirect?

The use of 301 redirects is a well-known technique for enhancing your website’s position in search engine results. However, they may not be the perfect choice for every website.

How Long Should 301 Redirects Be Kept?

301 redirects must be kept in place indefinitely. If you remove them, visitors and search engines will no longer be redirected to the new URL when they request the old one.

Visitors will have a terrible user experience as a result, and search engines will stop assigning the old URL’s value to the new URL.

Old domains that aren’t renewed and hence stop redirecting are a common cause of rankings decline. Keep hold of valuable old domains and maintain your 301 redirects!

The Pros And Cons Of 301 Redirects

Consumer satisfaction is at the heart of Google’s business strategy for search. Consumers depart dissatisfied if they’re always getting search results that don’t deliver on what they promise. As part of their ongoing effort to keep websites honest and out of the search engine results pages (SERPs), Google employs an algorithm that penalizes those that try to game the system.

If your website has been penalized, the only way to get it back into Google’s good graces is to fix the issue. To get around the difficulty quickly, many people resort to the usage of 301 redirects. If your website’s URL has to be updated, you may use a 301 redirect to send users to a new URL. Permanently relocating the page to a different address essentially eliminates the penalty.

What about the algorithmic penalties? It’s possible to address the algorithmic penalty issue by employing a 301 redirect.


  1. Disclosing Suspicious Behaviour: Redirecting material from one URL to another using 301 redirects removes link activity and other content issues without affecting the website’s existing search engine rankings.
  2. There’s no time to waste: Getting rid of a penalty might take weeks, if not months, depending on the severity. You don’t want to waste time that you might be used to improving your SEO rankings. You will not lose your current state after the reroute.
  3. Do not lose your PageRank: Your existing position in search engine results will be preserved while the 301 redirects are being implemented on your website.


  1. It doesn’t correct content: Although the verdict is yet out on whether or not Google’s algorithm is wiser than the normal 301 redirects, it is vital to note that the redirect does not completely isolate the previous domain from the new one. Penalties related to the material will be carried over to the new domain and will stay in effect.
  2. Even if the issue isn’t solved: Content or spam on your website is most likely to blame if your site has been punished. A redirect isn’t an indication that you’re correcting the issue, whether it’s because of a lack of uniqueness in your original domain’s content or because you’re developing cross-domain links.
  3. Can impose further sanctions: If you utilize a 301 redirect improperly, you run the danger of your website receiving additional penalties, such as duplicating content across both domains. If you utilize a 301 redirect appropriately, you can avoid this issue.


Google does not consider 301 redirects when determining a user’s search ranking. Many others have expressed the same sentiment. For as long as we can remember, 301 redirects have been in use. Some individuals believe they are beneficial, while others do not. However, no one has ever claimed that they are as important as Google claims.