If you are a local business, then you know that ranking in the 3 pack is essential to success. This is because the 3 pack receives the vast majority of clicks from users who are searching for local businesses. In this guide, we will teach you how to get your business listed in the 3 pack. We will also provide tips on how to improve your ranking and generate more leads from your website. Let’s get started!
Why is Google 3 Pack Important for Local Businesses?
Google prioritizes user experiences across all aspects of user experiences. Those efforts are apparent by the company recently making UX the ranking factor in SEO. In keeping with this promise, Google tries to help people find information without having any extra cost. In the brick-and-mortar business, the real visitors of the site will provide the most revenue for your business. In online marketing, a more popular website has a more targeted audience than the average website. But the vast majority of searches are resorted to with just one mouse click.
The importance of Google 3 Pack ranking for local businesses
is that it gives you the chance to be found in a very crowded marketplace. 3-pack is above the organic search results, and it’s also before the local finder or maps. Google 3 Pack puts your business on top of other businesses in your area, giving you more visibility, and sometimes – even if your website is not that great – 3-pack will put you on top of other businesses that have better websites. 3 Pack is also great for mobile searchers, as it’s one of the first things they see.
How to get your business listed in the Google 3 Pack
Now that we’ve talked about why the Google three pack is so important, let’s get into how you can get your business listed in it. The first step is to create a Google Business Profile for your business. You can do this by going to google.com/business. Once you’ve created your profile, you can request to have your business listed in the three pack by following these steps:
- Go to Google Maps and search for your business.
- Click on “More information” next to your business listing.
- Scroll down to the “Own this business?” section and click on the “Request ownership” link.
- Google will then send you an email to verify that you are the owner of the business.
- Once you’ve verified your ownership, Google will review your listing and determine if it meets their guidelines for inclusion in the three-pack.
If you follow these steps, you should be well on your way to getting your business listed in the Google three-pack. Remember, this is an important ranking factor for local businesses, so it’s worth taking the time to make sure your listing is accurate and up-to-date.
Tips on how to improve your ranking in the 3 pack
Once you’ve created your Google Business Profile and requested to be listed in the three-pack, there are a few things you can do to improve your ranking. First, make sure your business information is complete and up-to-date. Google places a lot of importance on relevance, so the more information you can provide about your business, the better.
Second, encourage customers to leave reviews on your Google listing. Google uses customer reviews as a ranking factor, so the more positive reviews you have, the higher you’re likely to rank. You can encourage customers to leave reviews by sending them follow-up emails after they’ve made a purchase, or by adding a link to your Google listing on your website or social media profiles.
Finally, make sure your website is optimized for local search. This means including relevant keywords in your titles and descriptions, and making sure your NAP (name, address, and phone number) information is consistent across all of your web properties. By following these tips, you can improve your chances of ranking in the three-pack and getting found by local customers.
Ranking in the three-pack is important for any business that wants to be visible in local search results, but it’s especially important for businesses that rely on foot traffic, such as retail stores, restaurants, and service businesses. If you’re not sure how your business is currently ranking, you can use a tool like Moz Local to check your listing and see where you stand.
By following the tips in this post, you can improve your ranking in the three-pack and get more visibility for your business. Just remember to be patient – it takes time to build up reviews and optimize your website for local search, but it will be worth it in the long run.
The benefits of being ranked in the 3 pack on Google
As a local business, one of the best things you can do to increase your visibility and get more customers is to rank in the Google three pack. The three pack is the top three results that show up for local searches on Google, and it’s a great way to get your business in front of potential customers. But what are the benefits of being ranked in the three pack?
For starters, ranking in the three pack gives you a major advantage over businesses that don’t rank at all. If you’re not in the top three results, there’s a good chance potential customers will never even see your listing. But if you are in the three pack, you’re more likely to get clicks and foot traffic from local searchers.
Ranking in the three pack also gives you more credibility and can help you build trust with potential customers. When people see your business listed in the top three results, they’ll be more likely to trust your brand and consider using your products or services.
Finally, ranking in the three pack can help you stand out from your competition. If all of your competitors are outside of the three pack, being in the top three results will make you look even better by comparison. This can give you a major advantage when it comes to winning new customers.
Why 3-pack ranking is essential for local businesses’ success?
To thrive in today’s fast-paced business landscape, it is essential for local businesses to maintain strong rankings on search engines like Google. In particular, 3-pack ranking–or the ability to appear high in local search results–is crucial for businesses looking to attract new customers and grow their user base. This is because users tend to trust companies that rank higher in the search results and are more likely to engage with them.
By optimizing their google business profile and ensuring that their local listings show up correctly in Google maps, businesses can optimize their odds of ranking highly in the 3-pack. Through effective use of keywords, engaging content, and quality backlinks, businesses can increase their online visibility and reach new audiences, ultimately leading to greater success. In short, building up a strong 3-pack ranking is an essential part of any successful local business strategy.
The do’s and don’ts of 3-pack ranking
1. Do make sure your website is mobile-friendly.
These days, more and more people are using their smartphones to search for local businesses. That’s why it’s critical to make sure your website is mobile-friendly and easy to use on a small screen. If your website isn’t mobile-friendly, you’re likely to lose out on potential customers.
Don’t forget to optimize your website for local SEO.
If you want to rank highly in the three pack, you need to make sure your website is optimized for local SEO. This means including your city and state in your titles and meta descriptions, as well as adding local schema markup to your website. By doing this, you can make it easier for Google to understand your business and its location, which will improve your chances of ranking highly.
2. Do use keyword-rich titles and descriptions for your products and services.
When it comes to ranking in the three pack, keywords are critical. You need to make sure your titles and descriptions are keyword-rich and relevant to what potential customers are searching for. This will help Google understand what your business is all about and match you with the right searchers.
Don’t stuff your website with keywords.
While it’s important to use keywords on your website, you don’t want to go overboard. If you stuff your website with too many keywords, Google will likely penalize you, which could hurt your ranking. Instead, focus on using a few relevant keywords throughout your site.
3. Don’t duplicate content on different pages of your website.
If you have the same content on multiple pages of your website, Google will likely penalize you for duplicate content. This can hurt your ranking and make it harder for potential customers to find your site.
To avoid this, make sure each page on your website has unique and original content. This will help Google understand that your website is valuable and worth ranking highly.
4. Don’t place ads above the fold on your product pages.
Google doesn’t like it when businesses place ads above the fold on their product pages. This is because it can make the user experience worse and cause potential customers to leave your site.
If you want to rank highly in the three pack, make sure your product pages are free of ads. This will help Google see your website as valuable and improve your chances of ranking well.
We hope you enjoyed this blog post. For more local business tips, be sure to check out our
5. Do use rich media, such as videos and images, to showcase your products and services.
Google loves rich media, so using videos and images on your product pages can help you rank higher in the three pack. This is because it helps Google understand what your business is all about and makes your site more visually appealing.
Additionally, rich media can help improve the user experience on your site, which is another critical ranking factor.
Don’t forget to optimize your videos and images for SEO.
When you’re using videos and images on your product pages, be sure to optimize them for SEO. This means including relevant keywords in the file names and alt text. By doing this, you can help Google understand what your videos and images are all about and improve your chances of ranking highly.
Don’t forget to optimize your videos and images for SEO.
6. Do make sure your website loads quickly.
Google wants its users to have a positive experience, so it favors websites that load quickly. If your website is slow, you’re likely to lose potential customers and rank lower in the three pack.
To improve your website’s speed, make sure you’re using a fast hosting provider and optimizing your images. You can also use a caching plugin to speed up your site.
By making sure your website loads quickly, you can improve your chances of ranking highly in the three pack.
7. Don’t forget to claim your business listing on other directories like Yelp and Foursquare.
In addition to claiming your business listing on Google, you should also claim it on other directories like Yelp and Foursquare. This will help improve your chances of ranking in the three pack.
When you’re claiming your business listing on these directories, be sure to include your business name, address, and phone number. You should also add a few photos and encourage customers to leave reviews.
8. Citations (NAP Consistency)
One critical ranking factor for the three pack is citations. Citations are mentions of your business name, address, and phone number on other websites.
It’s important to make sure your citations are consistent across the web. This means that your business name, address, and phone number should be listed the same way on every website.
If you have different variations of your business name, address, or phone number on different websites, it can confuse Google and hurt your ranking.
To ensure consistency, make sure your business information is listed the same way on your website, Google My Business listing, and other directories.
9. Do keep your information up-to-date, including hours of operation, contact info, and website URL.
Google wants to provide its users with accurate and up-to-date information. So, if your business information is out of date, you’re likely to lose potential customers and rank lower in the three pack.
To make sure your information is always accurate, you should regularly check your business listing on Google and other directories. You should also update your website regularly with any changes to your hours of operation, contact info, or website URL.
10. Don’t forget to respond to customer reviews! Positive or negative, it’s important to show that you care about your business reputation
Google favors businesses that take the time to respond to customer reviews. This shows that you care about your business reputation and are willing to engage with your customers.
If you want to rank highly in the three pack, make sure you’re regularly responding to customer reviews. You should thank customers for positive reviews and address any concerns raised in negative reviews.
11. Proximity to the Searcher
One of the most important factors in ranking highly in the three pack is proximity to the searcher. This means that businesses that are closer to the person searching are more likely to show up higher in the results.
If you want to improve your chances of ranking highly, make sure your business is listed in Google Maps and include your address on your website. You can also use local keywords to help improve your ranking.
12. Reviews & Ratings
Another important factor in ranking highly in the three pack is reviews and ratings. Google favors businesses with positive reviews and high ratings.
If you want to improve your chances of ranking highly, make sure you’re regularly asking customers to leave reviews and rating your business on Google. You should also encourage customers to leave reviews on other directories like Yelp and Foursquare.
Let’s get started.
Now that you understand the basics of how to rank in the three pack, it’s time to put these tips into action and start seeing results. Remember, SEO is a long-term investment, so don’t expect to see changes overnight. But if you follow our advice and are patient, you will eventually start seeing your business climb up the search engine results pages. And who knows? You may even find yourself ranking in the coveted three pack. So what are you waiting for? Get started today!