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Case Study: Pinnacle Foundation Repair

Pinnacle Foundation Repair

Challenge: Foundation Repair Lacking Local SEO Results

There’s nothing worse than discovering your home’s foundation needs to be repaired or replaced. It’s the foundation of the entire structure—without it, everything collapses. Pinnacle has an incredible service with a team that truly cares about homes in and around Grand Prairie, TX. They provide a service that people need, not just want. Local SEO is key to raising awareness of their brand so they can provide the safety and comfort local residents demand from their homes.

Website Redesign & A/B Testing

Website Redesign & A/B Testing

Pinnacle Foundation Repair originally had an outdated website that wasn't up to Google's standards. We built out a new design along with behavioral testing to see how users interacted with the website. Through A/B testing, we increased the duration the users stayed on, and we also increased the number of leads submissions.

Local SEO and PPC

Local SEO and PPC

In the beginning, Pinnacle’s local SEO presence was lacking. Once they contacted Exo Agency, we quickly got the ball rolling with ongoing SEO, PPC campaigns and local service ads.

Results: Now, Pinnacle Is a Multi-million Dollar Business.

In just the first year of service with Exo Agency, Pinnacle Foundation Repair has steady become a multi-million-dollar company. We successfully updated their content and ranking with best SEO practices. Now, they can easily be found online by locals who require their services. We also stay up to date with their PPC campaigns. PPC might sound like something better suited for material goods, but it just goes to show that any business can succeed with the right visuals, placement, and strategy. We’re proud to have Pinnacle as a recurring client and can’t wait to see what’s in store for their future.
  • 5 locations across Dallas–Fort Worth metroplex.
  • Year-Over-Year (YOY) growth.
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