pay per click 1

Pay-Per-Click (PPC) Services

Campaign Setup & Management

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    Maximize your pay-per-click (PPC) ad campaigns with the right team.

    At Exo Agency, we offer digital marketing that drives business growth. We maximize your PPC ads and utilize your resources, so you make the sales you need.

    Google Ads and Microsoft Ads campaign setup and management will help you stay on top of the latest technological trends to help your business succeed.

    What Is PPC and How Does It Work?

    If you are unfamiliar with what pay-per-click, or PPC, advertising is, now is a good time to get familiar with it. The right PPC ad campaign will:

    • Target your audience
    • Increase traffic to your website
    • Increase brand awareness
    • Grow your business’s online presence
    • Increase conversions
    • Drive sales
    • Grow your business’s revenue

    Pay-per-click advertising is when businesses pay a fee every time a user clicks on their online ad. These advertisements are usually run on platforms such as Google Ads or other search engines, making them an optimal channel for PPC ads. With PPC marketing, businesses can expect a 200% return on investment (ROI).

    PPC advertising differs from traditional advertising since it can target your specific audience with certain PPC platforms directing your ads to your customer demographic. For example, if you are a small but growing cat food business in Los Angeles, PPC advertising will allow you to target cat owners in Los Angeles and the surrounding area looking to upgrade their cat’s diet.

    With nearly half of total global purchases completed online, now is a good time to look into pay-per-click advertising as a form of business marketing.

    Here at Exo Agency, a few of the channels we use in our clients’ PPC marketing strategies include:

    • Google Ads
    • Bing Ads
    Wat is PPC e1675554984588

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    Your Google & Microsoft Ads Partner

    Pay-per-click marketing’s advanced targeting system makes it one of the most optimal online marketing tools a business can invest in. Setting up a Google Ad or a Microsoft Ad campaign for your PPC marketing strategy can greatly help your business grow in size, visibility, revenue, or all three.

    As the largest search engine platform, Google’s advertising network boasts the highest ROI rate and a reach of 90% of internet users, making it a platform worth investing your money into. However, investing in Microsoft Ad and Google Ad campaigns would also be worthwhile.

    While Google’s platform boasts a large reach, Microsoft will be working to double the size of its ads business by selling ads on Netflix and its Xbox platform, making it a platform worthy of running your ads on.

    Your Google & Microsoft Ads Partner

    Microsoft also owns Bing, a search engine with a worldwide audience of 900 million daily searches. While Bing is not nearly as popular as Google, as of 2022, there were 1.2 billion unique visits, meaning there are plenty of potential customers who can see your ads.

    Industries Where We Excel

    Though we’re good at everything we’ve mentioned, everyone has something they do best. This one is ours.

    Choosing Us as Your Pay Per Click Marketing Agency

    Do you need a trusted digital marketing agency to help you grow your business? Here's what advertising channels we will be able to help with:

    No matter the size of your business or your business’s industry, our PPC marketing can help you grow your business. We are proud to work with our clients and provide them with winning strategies to help their businesses reach their full potential. We have helped 200+ customers worldwide.

    Display advertising allows you to use display ads that combine pictures and texts that appeal to customers so they can learn more about your brand or company. Display ads can be static or animated, with multiple photos or as a video. Banner ads are one form of display ads used to increase brand awareness.

    Many people still start their product search on Google. Because of this, advertising on Google allows you to be right there where your potential customers are. Shopping Ads, where Google will automatically pull data from your store and craft ads for your products, match them with relevant search queries, and display them on the search engine results page.

    Video advertising is a type of PPC marketing where video content captures the viewers’ attention. This marketing entices the viewer to tap further and learn more about your business or products. People’s current obsession with online video content means you should consider video advertising in your PPC strategy.

    Remarketing is a form of PPC advertising that helps to re-engage potential customers who have already shown an interest in your product or company. This means they have already visited your website before but have yet to have gone through with a final purchase. PPC remarketing acts as a second chance to gain these users as customers.